What’s going on it is Black Friday week and I could not be more excited everybody knows that Black Friday is the best time of the year to buy software for your business whether you’re looking to start a brand-new business or maybe just invest in an existing business help it generates even more revenue this is the right place.
Appsumo Black Friday
Appsumo put out for Black Friday well that’s not going to happen this year because there are 2000 deals available it says 1000 plus eligible deals Appsumo as a whole has 2000 deals available right now for black Friday.
Just completely insane so rather than trying to cover every single one which is obviously not really what I’m actually going to do is highlight some of my favorite deals as well as answer questions that you had about deals that you said you were excited about for Black Friday.
I surveyed the Facebook group a few weeks back and you told me what you are most excited about now.
While I’m doing this I’m also going to be sprinkling in some tidbits about how to get the best bang for your buck at Appsumo.
I know long-time viewers of this site will have shopped at Appsumo frequently and they might already know very thing that I’m going to say but there’s a lot of people out there who have never heard of Appsumo.
They want to know if it’s legit is this a good place to actually buy software I get comments all the time like this one the price is very cheap is the offer legit.
I’m a bit skeptical about the lifetime deal because in my experience even though the deal might be legit companies like to change their policies.
Then after the second year, the lifetime deal is no longer valid so I’m going to be addressing that question throughout this video really with some tips, we’re going to get into it right now with my very first tip.
Is as you’re scrolling through Appsumo you’re looking at all of the deals here what i want you to do is look for things that are utilities but yet not platforms so what do I mean by that well let’s go ahead go to the top here.
I’m going to show you brilliant directories now nothing against brilliant directories I’ve actually never used this product it is i picked it really because it’s one of the most popular products on Appsumo right now 544 positive reviews however I would advise you to avoid tools like this.
Because what it’s going to let you do is to launch manage and monetize your own membership website to dominate your market now in theory.
That’s a great idea pay ninety dollars and then you have a platform that you can generate revenue on forever that sounds amazing until it doesn’t so, in my opinion, it is really worth it to invest in your own platform to set up a host.
Launch a website that runs your own membership site or your own online course and I will create videos on how to do that a little bit later on this week so instead of looking at the actual platforms at Appsumo.
What I recommend doing is looking for things that are utilities now that doesn’t mean it has to be something stupid and little and you don’t get any real value out of it here’s.
An example this is big view this is a pocket tv studio what they do here is they allow you to use a professional teleprompter so you get to use your phone while you make a video on your computer does closed captioning editing basically you can record videos.
This is software that will assist you to do that if big view were to completely disappear off the face of the planet your business would not collapse the same way it would if your platform disappeared off the planet.
All of your revenue which was tied to that platform goes away well big view you can simply find another application that does what this one does there’s a lot of video applications out there so certainly you could replace it you might have to relearn some software.
You know spend a little bit more money but it wouldn’t be the end of the world this is another example of a utility that you can invest in this one happens to also be related to article.
What I like about wave video is the fact that they just have a ton of stock footage available to you I actually use the stock footage quite a bit where I’ll go on wave just download the stock footage and put it into my non-linear editor.
Happens to be the final cut you might use you know premiere or something like that this is my wave account right now I’m in the live streaming template.
So, wave has a ton of cool little utilities like that to help you generate graphics and stock footage for your productions.
So, they look better and more professional another great example of something that wouldn’t break your business if it went away is deposit photos so they are back on Appsumo.
This is kind of an Appsumo tradition to bring deposit photos every year for Black Friday now I don’t know I don’t have any inside information but my guess would be that this could be the last time we see deposit photos on Appsumo it’s a good chance to stock up get some more credits the way.
This deal usually works is that you pay 39 bucks and then you’re gonna get 200 uh photos or actually 100 photos for the 39 bucks you can go and download them.
At any point they never expire which is actually a really cheap price for the quality of image that you’re going to get off of deposit photo now.
Why I’m speculating that deposit photos might be going away is that they were recently acquired by Vistaprint also bought crello which is owned by depositphoto so those tools probably aren’t coming back for lifetime deals.
I would guess because Vistaprint probably wants to offer them to the huge customer base that already prints with them again I don’t really know anything I’m just speculating that this deal might have been done before the acquisition happened.
So, that’s why we’re seeing it all right time for my second tip which is to use the return policy with Appsumo you get 60 days from the time of purchase so as soon as you make that purchase go ahead and put a reminder in your calendar.
So, that you know maybe a week before the purchase is going to become officially yours you have a final decision to make do you want to hang on to this is it been worth it to spend the money if not it’s very easy to do returns with Appsumo.
So, here is the checkout I just wanted to explain their refund policy so that it’s very clear to you it says try any product risk-free we offer an industry-leading 60-day money-back guarantee no matter the reason take any of our products for a spin to see if they’re a good fit for you they literally want you to buy stuff so that you can try it and see if you like it obviously.
They know that a large portion of people will make purchases think I’ll try it and then I’ll refund it and then they forget and they never do but you’re not going to be like that right you’re going to try it out right after you buy it
If you don’t like it you’re going to hit that refund button right in your account refunding on Appsumo is super easy you simply log into your account go to your purchases and there will be a refund button you don’t have to call anyone talk to anybody they’re not actually gonna ask any questions you just click a button.
Then the money goes back either to your credit card or if you prefer they can refund you in credits so you can easily make a purchase again not having to wait for obviously there’s a transaction time where stuff goes back to the card.
Then you charge it again so that’s a way to just kind of make it easy for you to buy something again with Appsumo now here’s an example of a product that I think is perfect to buy and then try out and if you don’t like it return it this is live webinar you can see it was the best deal of 2019 it was quite a while ago in terms of SAS company timelines.
So, what is the deal with live webinar well it’s basically going to be a replacement for something like zoom where you might be doing company meetings but then you also occasionally need to do a webinar.
Where you’re you know talking to customers things like that so with something like live webinar it’s so cheap that if you I mean it’s expensive too because we’re talking about 100 bucks and you might buy multiple codes so you know you could buy say three codes or even more they sell you up to I think 10 here so you can spend a thousand bucks but you know.
What it’s pretty easy to spend a thousand dollars on a webinar application over the course of a year that’s almost a given uh in fact a lot of them are gonna be a thousand dollars a month so if this has everything you need perfect it’s gonna be brilliant it’s going to save you a ton of money and you don’t have to worry about that for a while.
But if it’s not you got 60 days to try it out and then just refund it that brings me to my next tip which is to do some research before you make a big purchase an example is a live webinar if you’re going to buy 10 codes of live webinar hop on linkedin look up the company.
Who works for them what country are they located in do they have a generally good reputation who are the founders is there one founder or two founders what have they done inside of software have they created multiple products?
Shut them down and then started another one and then shut it down or maybe sold their products and continue to create new ones what are they doing with software tools are they in it because they really ‘ believe in this product.
They want to see it grow or they simply trying to get enough users to sell it off and get a quick payday sometimes it’s hard to tell those things so really at the end of the day it’s a lot like buying cryptocurrency only buy what you’re okay with losing especially if you look outside of about a year now Appsumo.
I don’t think this is a like legitimate policy that they have but in general, they’re very good at taking care of their customers within one year so if you bought a piece of software and it disappears three months later like they shut it down well then Appsumo.
Will generally issue you credits so that you can buy something else on Appsumo for the same dollar amount I think this is actually incredibly generous now obviously you’re taking a risk by investing in software that’s not that established but think about it this way what if you bought a washing machine on amazon.
It broke after nine months and the manufacturer went out of business called up amazon and they would say well that’s too bad want to buy another one they wouldn’t do anything so the fact that Appsumo is able to and does actually issue credits very regularly.
When products go out of business within that first year I think it’s really cool and they get a lot more crap really for it than they should because they’re generally really responsible when it comes to taking care of their customers okay let’s talk about your favorite deals because at the beginning of November.
I posted a poll on the Facebook group for this channel and three deals came about as the most exciting ones that people really wanted to know about the first one is called robomotion the second one is called PageMaker.
The last one hides my wp ghost let’s talk about all those deals right now so here is robot motion this is 79 bucks and you can see if I scroll all the way down to the plans and pricing here there are some stacking options here so this could get to be quite expensive of almost 500 bucks 449 if you went all-in on it now.
What the heck is this tool will let me jump over to my account here you can see that the is what I like to describe as this was designed by the developer right it’s not a very user-friendly experience.
So, what this tool is supposed to do is allow you to automate boring tasks I’ve opened up the templates here so you can see some of the ideas that they have you can do things like perform arithmetic inside of excel you can click to a specific point so maybe you know I had a time.
Where I needed to do something on quick books and I actually downloaded an application that would click on my mouse and then move over and do another click back and forth for like 12 years it just went on and on so I could automate a task looks like this will do similar things like this.
Where you can click an image on a screen uh do a date difference calculator so you have two dates and I’ll tell you how long is between it just really kind of boring automated tasks now the thing is you kind of need to be a nerd to take advantage of this so if I open up like this countdown.
Thing here I can go ahead and try this template out you can see that it has this kind of like workflow type of thing where you have to connect the nodes together and then you can go and say okay like I want to work with my mouse and I’ll do on a mouse click and drag it in here and you’re going to start connecting things up.
So, when I click on this do this so on and so forth a bunch more stuff comes up so you have to be a bit on the geeky side to really take advantage of this but if you’re watching this channel chances are you might be on the geeky side and this could be exactly what you want but if you’re kind of you know more techphobic.
This probably is going to be something you’re never going to want to look at I should point out before we move on from mobile motion that this actually has a desktop application as well that’s a little unusual.
Where we have a you know a platform in the cloud and then you run something on your actual hardware it works on windows mac and Linux so everybody’s included here that way you can track your motions inside of your actual desktop it doesn’t have to be confined to the browser window okay next up.
We have page maker which is a landing page builder it’s mobile first so it’s really focused on nice looking mobile designs but it’ll also work for desktop designs as well now the idea is that it’s going to compete with something like lead pages or insta page you can see.
Those are the comparisons that they have in the Appsumo description now as I mentioned at the beginning of this article, I try to avoid platforms when I’m shopping for lifetime deals on places like Appsumo.
Because they are a little bit riskier however this isn’t really a platform is it it’s for a landing page where you might run ads to this to get you to know leads for your local business or just to get some interest drummed up to see if you want to actually go ahead.
Create that online course or maybe a group online coaching something like that now that’s not to say that I am giving this my full support and think it’s just a fantastic application here I am inside of my account I’ve got a little yoga page here we went through.
Just grabbed one of their templates looks really nice loads reasonably fast uh right now I haven’t got a domain connected but uh it’s working very well the landing page builder itself was fairly easy to use I can open up the editor here it’s really easy to do things like inline editing.
I can change the text with some inline editing yoga is awesome you can see we have a little form here I can go ahead and you know use CSS to style things we got different colors here little templates we can choose from different colors that are available to us overall I think this is a fairly.
Fine experience if you’re not used to using any other sort of landing page builder it will obviously be difficult I mean you have to learn how to use a brand new interface I think most people that are already comfortable with landing page builders are going to have a tool like Elementor.
They can easily go ahead and just launch a WordPress site to build a landing page I know that’s a little bit more work but that’s what I would personally prefer however I see this one as kind of a decent option it’s not terrible.
It’s not my favorite um there are some things that kind of stood out to me is you can’t use it on safari it says you know it’s not compatible with the safari which I find interesting considering that’s the biggest mobile browser.
This is a mobile-first experience but you know you can’t edit on mobile basically is what I’m saying here or if you’re on a mac and you’re trying to use safari as your browser that’s not going to work either also these forms don’t really do anything you.
Can’t connect them up to like your email marketing or something like that you’d let’s say you’re using Convertkit along with this you’d want to grab the form from ConvertKit and just stick it on here although ConvertKit has landing pages too.
So, you probably aren’t using Convertkit with this all in all I think Pagemaker is fine it’s okay uh you know just be ready for it to disappear or for the speed to go down or things like that be ready to move out don’t get rid of any uh designs that you build for page maker go ahead.
You know save them so that you can easily move to another platform if you need to now top tier here we’re not looking at a small investment of 600 bucks that’s quite a bit of WordPress hosting and the last deal you wanted to know about was hide my wp ghost by Squirly the longest name for a WordPress plugin.
That I can think of but this is basically a WordPress plugin that’s going to make it a little bit harder for a hacker to gain access to your site now what does it do it does a ton of stuff some of it a little bit trivial thing that you can get for free but having it all inside of one plug-in I think is really where the power is so here is everything.
That it does read it while I scroll quickly just kidding uh let’s break down some of you know more powerful features hide the wp-admin so people can’t go to wp-admin and log in that’s a pretty simple thing to do lots of plugins do that but this one does too it also.
Hides the wp-login page so hide my wp ghost hiding I guess is how it got its name so once they’re hidden of course you can give them their own custom paths and here’s where things start to get a little cooler in my opinion.
We can block brute force attacks we can manage IP’s so we can blacklist them or whitelist them meaning that we can say a certain IP or a certain IP range can never visit our website or can always visit our website if you know it’s maybe an internal IP it also allows you to add captcha to your login page.
You can even do things like math re-captcha where you’re asking someone to do the math before they log in to your site now if you have an online course business I don’t necessarily recommend this it’ll get annoying there is you know invisible re-captcha that I would highly recommend turning on unless security is a huge problem for you but start there.
Then just kind of gradually uh build up from there that’s gonna be the version three which is invisible it also does things like limit login attempts and then allows you to show a custom lockout message you can have a custom author path hide the author Id.
Just a ton of kinds of nerdy WordPress things that can get done here for you so would I recommend this well maybe if you don’t have any sort of security solution that comes with your host for WordPress maybe you’re rolling your own VPS on.
Digitalocean or vulture or something like that and you just want some extra security I think this is going to be a really great option to just kind of beef up things internally on the site I’d still probably go with you know an off-site web access firewall just to make sure that everything stays nice.
Protected it’s good to have the ability to change your security settings outside of your website so that you know if things go down you can still get to the security settings and you know to allow it to come back up but overall I think for 59 bucks for 10 websites this is something worth checking out if you want to go up to two or three codes you can get unlimited or unlimited white-labeled so that is my look at Appsumo’s Black Friday.