I’m gonna be giving you the pros and cons between different email marketing software that I recommend, and specifically,
we’re gonna be looking at eight different providers including both free and paid options.
So there’s ActiveCampaign, Constant Contact, GetResponse, Aweber, Convert, Mailchimp, MailerLite, and Sendinblue.
I’m gonna be giving you my overall thoughts at the end on which platform I would choose for what.
So let’s now dive in and talk about the five things that you should look for when deciding on an email marketing software.
Let’s start off with the most obvious one, which is price.
Pretty much all email marketing providers are so-called SaaS companies,
meaning they charge for their service on a monthly or yearly basis.
Kind of like a Netflix subscription.
If you stop paying the monthly fee, you will lose access to their software.
The amount you’ll have to pay normally depends on how many contacts you have on your email list.
So the larger the email list is, the more you have to pay on a monthly or yearly basis.
The only exception to this pricing model is Sendinblue.
They charge based on how many emails you send out per month rather than how many contacts you have on your email list.
So this provider might be interesting to you if you already have a large email list but you send out relatively few emails.
Five of these eight providers also offer a completely free plan that you can use up to a certain amount of contacts on your email list.
When you go over that contact limit, you will have to choose one of their paid plans.
Next to that contact limit,
most free plans also limit the number of features that you can use so that eventually you will become a paying customer.
There are some very attractive and capable free plans that you’ll be able to use for a very long time until you will have to upgrade and choose a paid plan.
MailerLite and Mailchimp have the most attractive free plan on the market right now.
You can use both of these free options to create signup forms, build landing pages, and send out email broadcasts.
Plus MailerLite is the only free option that you can use to build entire email automation sequences and MailChimp has the most attractive contact limit at 2000 email contacts.
What they’re offering is a free trial so that you can try out their software before choosing one of their paid plans.
Constant Contact has the longest free trial period at a 60-day free trial,
followed by GetResponse with a 30-day free trial and ActiveCampaign with a 14-day free trial.
However, the 60-day free trial of Constant Contact is only available for people in the United States and in Canada,
so for everybody else, you will only get a 30-day free trial.
Now trying to compare the prices side by side of these email marketing software.
It’s quite a difficult thing to do because most of these providers have multiple plan tiers that are just hard to compare to each other.
So for example, ActiveCampaign’s cheapest plan comes with their powerful email automation builder but not with the landing page builder.
Whereas GetResponse cheapest plan doesn’t include their automation builder but they do include the landing page builder.
So the attractiveness of each plan really depends on what features you actually need.
Nevertheless, here’s a comparison of the prices for each provider with an email list size of up to 2,500 contacts on their lowest tier plan with a monthly payment option.
Again, Sendinblue has a different pricing model.
So I chose their Lite plan with a monthly sending limit of 10,000 emails.
So this comparison should give you a good idea about how expensive those providers are compared to each other.
But again, the features that come with these plans vary between these different providers.
So definitely check out the prices for yourself before making a decision.
I’ll leave some links down below in the video description.
Now let’s move on to the next important question that you should ask yourself before choosing your email marketing provider.
And that is what email marketing tools will you actually need in your business?
Will you just send out simple email newsletters or will you be building complex email automation sequences and customer journeys?
Because there’s no point in paying for a very powerful tool if you’re not gonna use those features.
Out of all eight options,
ActiveCampaign is definitely the best provider when it comes to email marketing automation,
they are known to be the leader when it comes to email automation allowing you to pretty much build anything you can think of.
You can also use it to send text messages, build landing pages, and split our different campaigns.
And they also have a very good CRM feature very in-depth reporting and tons of integration options.
Next to ActiveCampaign,
GetResponse also offers a lot of pro features and customization options but it’s not quite as sophisticated as ActiveCampaign when it comes to email automation.
However, GetResponse response is more and more turning into an all-in-one marketing platform offering tools like sales funnels, webinars split testing landing pages,
or customer relationship management.
Definitely one of the best options If you’re looking for a tool that goes beyond just email marketing.
All the other providers don’t really stand out to me in terms of automation possibilities, all of them do the basic features like signup forms landing pages, basic automation, and email broadcasts.
Some of them offer some unique things like survey tools or logo makers all little things that I think are not that important when it comes to email marketing,
but are good to have when you actually need them.
By the way, if you’re already using other third-party software like Shopify or Salesforce and you wanna
integrate that software with your email marketing provider then you wanna make sure that they offer this specific integration.
However, you shouldn’t have any issues with those eight providers that I’m talking about in this video, because all of them have a wide variety of integration options.
Another big difference you see between email marketing providers is how many design templates and customization options they offer for creating nice-looking signup forms,
landing pages, and emails.
They all do a pretty good job when it comes to templates and customization possibilities except maybe for ConverKit,
they do have some good landing page design templates but when it comes to emails, they are very limited.
All you can basically do is create simple texts, emails and maybe add a couple of images.
But if all they wanna do is send out simple texts emails anyway, then that’s not such a big deal.
Now, the next thing you might wanna look at when deciding on what email marketing provider to go for is how easy it is to use their software.
Like I’ve already mentioned, I’ve personally tested all of these eight providers on the list here.
And the, by far, the easiest tool for me to use was definitely MailerLite.
They have a very nice and clean-looking interface that I find very intuitive to use, which makes the process of creating email campaigns extremely easy and efficient.
I usually recommend this provider to people who are looking for a low maintenance and beginner-friendly tool, that gets the job done.
Obviously, MailerLite doesn’t come with as many possibilities as a tool like GetResponse or ActiveCampaign.
But if you don’t need all of those tools and you just wanna have basic email marketing options,
then I’d definitely go for a tool like MailerLite because of how much quicker you’ll be able to learn and use it.
The other options on the list are not quite as intuitive as MailerLite, but you’ll definitely get your head around them if you watch my tutorials on YouTube.
Okay, so let’s move on to the next thing to look for, which is deliverability.
This is something many people don’t think about but it’s actually very important when it comes to email marketing.
When your email marketing provider has spared deliverability then your emails will end up in the spam folder and not in the actual inbox,
which means that your email subscribers will not find your emails.
And that’s something you would definitely wanna avoid by all means.
Because you can have the best converting emails.
It doesn’t really matter when nobody actually finds your emails.
There’s a website called emailtooltester.com and they do a regular deliverability test for each of these eight providers.
So what you see on the screen right now is the average deliverability rate over the last three years for each of these eight providers.
Constant Contact and ActiveCampaign seem to have the best deliverability overall followed by MailerLite and Mailchimp.
The results of these deliverability tests fluctuate a lot with each test.
So definitely take those numbers with a grain of salt.
I have all this data from emailtooltester.com.
So definitely check out their website.
If you wanna see the most recent deliverability tests that they have made.
Last but not least, I wanna talk about customer support.
Setting up your own email marketing system is not always easy.
And a lot of the time you won’t be able to google the answer to your problems because each email marketing system is unique to their business.
So you really wanna have good support that when you get stuck somewhere, you can just contact them and they will be able to help you quickly.
Personally, I hated when I have to open support tickets,
and then sometimes it will take days until someone will get back to me with a possible solution.
Maybe sometimes it won’t even solve my problem right away.
And I also don’t wanna talk to some kind of robot.
They will suggest some support articles to me.
What I wanna have is 24/7 live chat support that I can access with a click of a button but unfortunately not every provider offers this kind of support.
Here you see a short overview of the kind of support you can expect from each provider.
I included a quality rating based on my own experience and based on
what I read from other people who have tested out these providers.
In my own experience, GetResponse easily has the best support out of all options.
They’re available 24/7.
You can start a chat with them with a click of a button and their staff is very knowledgeable
meaning they will be actually able to help you and solve your problem quickly.
That being said, ActiveCampaign and MailerLite also have very good support in my experience.
All your other options have solid support but have room to improve in my experience when it comes to availability and quality.
So now what provider do I recommend for you specifically?
Well, I’ve actually created a cool little tool that you can use to find out for yourself.
If you go to the video description below this video you’ll find a link to a short survey that you can take.
And after you take that survey, it’s only like a couple of questions that you have to answer about your email marketing needs,
and then it will generate my personal recommendation based on the answer that you have given in that survey for you specifically.
So I highly recommend you take that short survey.
It will take like a minute or so and you also don’t have to enter an email address at the end or something like that.
Just answer those five to seven questions and then it will generate my personal recommendation specifically for your business.
You’ll find the link down below in the video description.
Now let’s finish off this video with my top recommendations.
If you’re looking for an affordable and easy-to-use tool to send out simple email broadcasts and maybe
build some simple email automation sequences then I would definitely go for MailerLite.
It’s not only the easiest tool to use but also the most affordable one and their free plan already have everything you need to get started.
And once you pass 1000 email contacts it’s still the cheapest option.
And if you do have some money to spend you’re really serious about email marketing and you wanna build customized email automation,
sequences then ActiveCampaign is definitely the best choice for you.
If you go with ActiveCampaign,
you will most likely never have to operate and switch to another
provider because there’s really no other tool right now that can compare with ActiveCampaign.
They also outperform most other providers in terms of deliverability.
And they’re also very good support.
And if ActiveCampaign is a bit out of your budget right now, but you don’t wanna settle for a basic tool like MailerLite,
then GetResponse is definitely a software that you should check out.
I’ve been using GetResponse for about three years now and I’m still very happy with it.
They have tons of design templates, automation possibilities, and useful tools like spam testing and optimized email scheduling.
So those are the top recommendations.